As the Graphic Design Intern, I created deliverables such as social media graphics, reports, greeting cards, informational one-pagers, and diagrams. Below are three examples of projects I worked on.
Valentine's Day Card
The goal of this project was to design a Valentine's Day card to be sent out to AFC donors. The card would serve as a celebration of the holiday and a reminder of AFC's mission to encourage continued donation and support. Our lead designer suggested a few different ideas for the theme and the conversation hearts motif most resonated with me.
I began this project by looking for a typeface that was representative of Valentine's Day. I chose Looking Flowers because it included both a script and handwritten typeface that paired well together. Having two paired typefaces allowed for extra visual interest and ensured readability. For the color scheme, I chose traditional Valentine's Day colors. I selected both a warm and cool pink for the type and background. I kept the conversation heart elements their varied colors, but the pink text on the candies ties the color palette together.
Advocacy Day Campaign
The goal of this project was to design a series of deliverables to bring awareness to HIV Advocacy Day and encourage volunteers to participate in the event at the Illinois Capitol Building. These included social media graphics, an email header, a toolkit for volunteers, and graphics for the Mobile Action Center (background and campaign cards).
To begin this project, I was given the logo for the 2023 theme "Nothing About Us Without Us". Additionally, I was given the color palette of red, mustard, teal, and black. From there, I researched to find a typeface that I felt would compliment the logo. I knew I wanted something that was reminiscent of spray paint or graffiti. I selected Balboa Plus because I felt the block lettering was similar to that of stenciled text. I also liked the slight irregularity of the letters. From there, I decided to utilize the paintbrush stroke element found in the logo. I played with the size of the strokes and placing them behind the text. Doing so, helped with the readability of text. I also chose to place some strokes off the edge of graphics in order to activate that space.
Instagram Post
Instagram Story
