Project Type – Signage
Role – Graphic Designer, Copywriters: Alex Rodriguez & Sarah Meyer Hughes
Software – Adobe Illustrator, Adobe Photoshop
Skills – Photo Editing, Layout
The goal of this project was to re-design rollup banners that display RHA's values and core tenets. The banners are displayed at fundraising and tabling events to promote increased awareness of RHA's cause and mission. The layout of the old banners had issues with legibility, as the text and logo were at the bottom of the banner, making it difficult to read from a distance. To resolve that issue, I moved the copy and logo to the top of the design. To take advantage of the vertical space, I decided to turn the tenets on their sides. This allowed for increased size as well, helping with hierarchy as each value is a focal point. While the previous design used black and white images, I opted for color images for increased visual interest.
